|First mover advantage is incredibly important in the cannabis retail sector, allowing those that are granted a licence first the opportunity to develop their brand and a loyal clientele ahead of applicants waiting in queue for their licence.
Cannabis retailers within Ontario must purchase supply directly from the Ontario Cannabis Retail Corporation. Until a greater number of producers are licensed by Health Canada, many retail stores will see a similar selection of products available for consumers to purchase.
To differentiate yourself in this new consumer sector, constructing a successful strategy surrounding product knowledge, customer experience, and marketing is essential. dicentra Cannabis Consulting can assist you on all fronts, so reach out to dCC today.